Panel/Talk Persuasion Lab: The making of political subjects at the hands of the algorithm

Persuasion Lab

Manuel Beltrán, Co-founder, Persuasion Lab
Nayantara Ranganathan, Co-founder, Persuasion Lab

  • Monday, 22 May 2023 (Day 1)
  • 14:15 – 15:30 hrs (GMT+7)
  • CMU Convention Center – Auditorium

Through data-driven targeting and algorithmic bidding, Facebook chooses one ad among millions for each person’s eyes. Digital advertising business models not only limit our sense-making to the most ‘optimal’ political ad at each moment and for each person, they also exclude encounters with ads deemed unsuitable for our eyes.This has transformed the quality of information we receive, the solidarities we are able to forge, and the material choices before us. In this talk, we will share our work studying propaganda and influence on digital media.

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